To get all the keys and €s and öōé etc. like in http://wiki.linuxquestions.org/wiki/Accented_Characters
setxkbmap -layout gb -option lv3:ralt_switch
is equivalent to the following in xorg.conf
Option “XkbLayout” “gb”
Option “XkbOptions” “lv3:ralt_switch”
You can select variants from
/usr/share/X11/xkb/symbols/gb